The media landscape has been radically changed – the inclusion of active online media – which makes the dissemination of news item double faster in speed compared to broadcast and print journalism. As a result, most newspapers and television also extend their arms on this new technological interface, to provide a voice to this virtual public sphere. Consider documentary film maker John Pilger, Nick Davies from the Guardian, freelance journalist Daniel Zylbersztajn or even a former journalism made famous through blogging Lauren Michell Rabaino, currently online news editor of the Seattle Times. All these journalists made themselves visible online, target audiences could be critical audience who wanted to read more about their background and other writings, possibly other journalists or editors within the press industry who are looking for more connections. If you are new to the industry, why not sign up at Journalisted.com, an online social platform that connects journalists together.
Journalisted.com is an online social platform that connects journalists together.
Given the presence of blogs and twitters, which are forms of citizen journalism, a veteran journalist and professor Alfred Hermida wrote that journalism students need to develop their personal brand, it is essential to make your name visible online, through tweets, blog comments or a personal domain with your name on it. This seems to be a forthcoming trend, as The American Press Institute earlier held a workshop on building personal journalistic brand.
A lecturer on online journalism, Mindy McAdams, nicely listed top 10 tips in promoting yourself as a journalist online, which included your name shall appear on top searches through search engines, and uploading your best writing samples on the website. All these are invaluable advice.
Summary of the advice listed by McAdams, which you may find useful:
- Someone who Googles your first and last name should be able to find out who you are.
- Your online self-representation should demonstrate that you are a serious, ethical journalist.
- Samples of your best work should be linked to your home page or online (HTML) resume.
- You need to be around, to be visible, to be seen — people should see your name in comments, retweets, etc.
- People online should point to you from time to time, as I have pointed to Joe, Dave, Ryan, Greg, and Lauren in this post.
Journalists, after all, cannot simply be considered as employee of a media organization in the knowledge economy. Yes, whenever each journalist enter a different news organization, they need to adapt to its own editorial guidelines and writing style; however, never a journalist ever has worked for a single organization for the lifetime. They are knowledge workers, their self-reputation enhances competitiveness and credibility within the industry. Similar to the business world, and Karl Marx’s law of capitalism, given they share same level of experience, you cannot perceive the two journalists are the same. Sometimes, uniqueness and individuality stands out, if your name has been heard from somewhere.